ABOUT ME

Hi, I'm Cortney Roudebush.
As a marketing professional with 4+ years of experience,
I specialize in social media management; content creation and copywriting;
website design and development; email marketing; and project management.
I'm also a wine lover, author, and freelance writer.
JOB TITLE
Digital Marketer
EDUCATION
BA, Creative Writing
University of Southern California
LOCATION
San Francisco, CA
PHONE
415-847-6274
EMAIL
cortneyroudebush@gmail.com
I am interested in full-time positions as well as freelance and contract work.
MY SKILLS

Social media and community building
Content creation and curation
Copywriting and editing
Communications strategy and branding
Website design and development
Email Marketing: campaign creation, execution, and analysis
E-commerce and sales
Event planning
Blogging and building relationships with key industry influencers
Project Management
Reporting and Analysis
Basic HTML skills
Google Analytics, Facebook Insights, email metrics

Applications and tools:
CMS, Wordpress, Blogger
Shopify, Nexternal
Adobe Creative Suite
Hootsuite, Tweetdeck
Mailchimp, Constant Contact, Vertical Response
WORK EXPERIENCE

I am well versed in the creative aspects and successful techniques of online and traditional marketing. I have technical savvy, an upbeat personality, and a passion for learning.
MARKETING MANAGER (FREELANCE)
APRIL 2014 - PRESENT
Manage and develop online communities; create and post content; monitor and organically improve engagement; maintain editorial calendar. Plan and execute email campaigns; implement A/B testing, QA, and segmenting; analyze metrics and send performance reports to CEO. Hired, managed, and collaborated with programmers, developers, UX designer, and photographer for the launch of josephjewell.com (Shopify, August 2014); provided creative direction to design team; developed content, wrote copy, and improved SEO; some HTML coding; ongoing development and maintenance.

Please check out the following profiles for examples of my work:

facebook.com/josephjewellwines
twitter.com/jjwines
instagram.com/josephjewellwines

MARKETING MANAGER (FREELANCE)
MARCH 2014 - PRESENT
Set up social channels and manage online communities; launched paid Facebook campaign to facilitate customer acquisition with ads and boosted posts; create content and maintain editorial calendar. Drive traffic to website and promote sales with targeted email campaigns; design email template with ESP; implement A/B testing, QA, and segmenting; analyze metrics and provide performance reporting to managing directors. Hired, managed, and collaborated with programmers, developers, UX designer, and photographer for the launch of ousterhoutwine.com (Shopify, July 2014), which increased conversion rate and sales; provided creative direction to design team; developed content, wrote copy, and improved SEO; some HTML coding. Work with sales team to coordinate and participate in events; pitch bloggers and develop connections with industry influencers; liaise with third party vendors.

facebook.com/Ousterhoutwine
twitter.com/Ousterhoutwine
instagram.com/ousterhoutwine
pinterest.com/ousterhoutwine

MARKETING AND WINE CONSULTANT
JULY 2012 - DEC 2013
Set up social channels, posted content daily, monitored replies and grew engagement (Facebook and Twitter). Developed 2-3 email campaigns per month, wrote copy, and analyzed metrics. Launched new website (September 2012); directed and collaborated with website design team, which included account manager, graphic designer, and programmers; provided creative direction; developed content, wrote copy, and updated the CMS; some HTML coding. Managed small team of sales people; responsible for merchandising, wine ordering, inventory maintenance, and budgeting; provided excellent customer service.
AUTHOR AND MANAGER, MARKETING & PROMOTIONS
NOV 2011 - PRESENT
Published debut novel, Where I Want to Be: A Wine Country Novel (October 2013). Launched Author Cortney website (Wordpress, September 2013); developed online community and audience; collaborated with wineries and planned book signing events; promoted book release with the help of book bloggers and wine bloggers.

facebook.com/authorcortney
twitter.com/authorcortney
pinterest.com/authorcortney
goodreads.com/authorcortney
instagram.com/authorcortney
googleplus.com/+CortneyRoudebush_author

WINE CLUB MANAGER
APRIL 2010 - SEPT 2010
Responsible for day-to-day operations of the Wine Club (2200+ members). Managed Wine Club Assistant; trained and informed sales team of wine club procedures; collaborated with creative team for producing Wine Club collateral; liaised with National Sales team, third party vendors, and external PR agency; reported to managing partners. Increased online sales and membership via email marketing, online promotions, events.
MARKETING, ECOMMERCE, WINE CLUB MANAGER
NOV 2012 - MAY 2013
Exceeded 98% of sales goals with targeted email blasts; planned and promoted online sales; created and sent 2-3 email campaigns per week. Created and posted content daily to Facebook and Twitter. Worked closely with senior sales managers to select wines for monthly club shipments; provided superior customer service to members; maintained budgets; reported Club growth and decline (weekly) and P&L (quarterly) to managing partners. Trained sales team and managed Marketing Assistant; coordinated production of promotional and sales collateral with graphic designer and managing partners; liaised with IT department and warehouse manager; made frequent updates to CMS; blogged about events and merchandise; developed partnerships and promoted events. Coordinated wine education classes and promoted ticket sales.
ASSISTANT MANAGER, SALES AND HOSPITALITY
SEPT 2010 - SEPT 2011
Maintained highest sales volume of the sales team and increased wine club memberships. Managed small retail sales team. Hosted tours and tasting appointments and participated in off-site marketing events. Created new and effective operations strategies and promotions to boost sales; assisted with the production of marketing materials.
MARKETING ASSISTANT AND WINE CLUB COORDINATOR
MARCH 2009 - DEC 2009
Managed Wine Club of 1000+ members with four annual shipments; implemented new membership levels and increased sales revenues by 20%. Created email campaigns and newsletters; generated content for website and updated site weekly. Other responsibilities included event planning and participation; customer service and staff training.
EXECUTIVE ASSISTANT TO THE PUBLISHER
MARCH 2006 - OCT 2006
Hired and managed interns; facilitated magazine production deadlines; liaised with third party vendors; coordinated with Production, Editorial, and Creative teams; assisted Publisher as needed.
ADVERTISING SALES COORDINATOR
OCT 2006 - OCT 2007
Managed various projects for sales team, including cold-calling and research. Completed RFP’s, proposals, and pitches. Utilized Nielsen analytics for research and reporting. Communicated with executives in East Coast office and production team. Worked with third party vendors. Attended meetings with clients.

CLIENT SERVICES

Hire me for all of your professional marketing needs!
WRITING SAMPLES

While earning my degree in Creative Writing at USC, I wrote a weekly wine column for The Daily Trojan as well as many lifestyle articles and dining reviews. Even at 21 years old, I was well on my way to becoming
a wine enthusiast and foodie!

In 2009, I started a wine blog, Sip Swirl Savor, which I have since expanded to a lifestyle blog at AuthorCortney.com. I am also the author of Where I Want to Be: A Wine Country Novel (available on iTunes and Amazon).

Here are links to samples of my writing:
TESTIMONIALS

I am available to take on new jobs (freelance or full-time) immediately. Do you think I'd be a good fit for your company?
I look forward to hearing from you!
CONTACT ME

415-847-6274
www.cortneyroudebush.com

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STAY IN TOUCH

Please check out my profiles below and connect with me on social media!